BluePlanner is a powerful source of customer and product information when it is time to assess and update distribution, pricing and promotion strategy.
BluePlanner helps you develop your strategy with a combination of capabilities available in our TPM, TPO, & RGM solutions. Trade Promotion Management (TPM) and its unified database of customer activities, sales and spending history, and integrated distributor & retail sales data creates a rich source of insight on historical performance.
First, Revenue Growth Management (RGM) looks at the big picture. Specialized pricing, promotion, cost-to-serve, and profitability dashboards enable you to understand current dynamics in your go-to-market strategy. Trade Promotion Optimization (TPO) keeps the focus squarely on promotions with Post Event Analysis to enable you to understand promotion performance and compare them within a customer, across customers, or across products. Then, Scenario Planning facilitates analysis of future plans by simulating different combinations of promotional activity.
